This one is for those with an interest in website development and management, especially with regard to Catholic parishes, dioceses, or other ministries and non-profits.
A common principle in website management for businesses and organizations is periodic assessment of the site to ensure that it’s meeting strategic goals (you have strategic goals, right?) and that it is up to date with current web standards (for example, no more blink tags or whether to replace Flash with HTML5/CSS3 animations). It’s also important to make sure that it doesn’t feel too dated, i.e. when grunge goes out of style that your site’s theme leaves grunge behind too.
How often should parishes, dioceses, and ministries re-evaluate their sites? I know there are plenty of parish websites who are still rocking the late ’90s with “under construction” animated GIFs, busy backgrounds, and non-CSS, table-based layouts and it’s obviously past time for them. But what about the site we created three years ago, or today for that matter? When should we begin a strategic re-evaluation of it?
My first thought, based on the current pace of change on the web, is that it should be no longer than every 6 years. If you have a site whose design and basic content date to 2005, you should look at whether it’s time to re-design and/or upgrade. With HTML5, CSS3, and today’s advanced standards-compliant web browsers, now is as good a time as ever.
What about a site built today? I think in six years, the web will have a very different landscape. By then I think mobile platforms—i.e. tablets and phones—will have a very large influence on web design and the web experience. Perhaps mobile apps will be more important as well. Social media is certain to be different. After all, in 2005 Facebook was still limited to college students and MySpace was the big social network. The web moves fast.
So what do you say? How often should a parish, diocese or ministry do a strategic re-evaluation of their website design, content, and goals?